Patagonia Targets Lightweight Rowers

Well, not just lightweights. I received an email from a Patagonia marketing rep who asked if I would mention the Patagonia Pro Sales Program. "This program enables qualified, competitive teams to purchase anything from Patagonia at a significant discount." It seems Patagonia has caught on to the fact that rowing involves "sweating; starting and stopping; overexertion; wind, rain, cold, hot, hypothermia and heat exhaustion" and decided it might fit with the products they sell.

I don't work for Patagonia, I receive no payments from Patagonia, and I have no financial interest in getting anyone to sign on to their program. They did, however, see fit to make a pitch to lightweights so I thought I'd pass it on.

The team web site is here.

The team application is here.